SEO Consultant · Technical SEO, Analytics & Content
I write and optimize content people actually search for, then I check the numbers to make sure it worked. Every blog post, product page, or caption starts with the same question: what is the reader actually looking for, and how do I say it clearly?
I also handle the technical side: site audits and migrations, redirects, GA4 and Tag Manager tracking, and local pages Google can find.
I move comfortably between writing, on-page SEO, and performance data, from drafting a blog post to reading what Google Search Console says about it a month later. This portfolio is built on the same principle I bring to every brief: write for the reader, structure for the search engine, check the data to know if it worked.
Before going independent, I worked with enterprise clients at the digital agency Webranking, and on customer onboarding and retention at the AI SaaS company Amplisite AI, so I'm used to turning technical findings into plain-language priorities.
A full redesign and replatforming to WordPress for UnipolGlass, the auto glass repair brand of the Unipol group, with a national network of service centres. The goal: launch a new site without losing the organic traffic the old one had built over the years.
My RoleI led the SEO side of the project end to end, from the audit of the legacy site to the weeks of monitoring after go-live, working alongside the design and development teams.
A full crawl of the legacy site with Screaming Frog, cross-checked against Search Console: indexing issues, duplicate and thin pages, broken links, Core Web Vitals. Every finding became a requirement for the new build.
I benchmarked the pages carrying organic traffic and backlinks, then mapped each legacy URL to its closest new equivalent with 301 redirects. No chains, no blanket redirects to the homepage.
I redesigned the site structure and internal linking, and rebuilt the store locator so every service centre has its own crawlable page with a clean URL, local metadata and structured data, instead of results hidden behind a search box.
XML sitemap, robots.txt and canonical checks, a crawl of the live site at go-live, then close monitoring of coverage, 404s and rankings in Search Console to catch and fix issues early.
Traffic held steady through the switch, with no post-migration drop.
Every indexed page redirected to a relevant new destination.
Each service centre now has a dedicated page that can rank in local search.
I curated editorial content for BBS, writing SEO-friendly articles in English on digital innovation and finance topics, structured for search intent and optimized with H2/H3 headings, meta descriptions, and internal linking.
Read one of the piecesI wrote on-page content for category listing pages (e.g. gardening), balancing persuasive copy, relevant keywords, and semantic structure to capture both informational and transactional intent within the same piece.
See the pageI wrote the Italian landing page for Tramundi's corporate travel offer, aimed at a reader who books for a team rather than for themselves. The brief was to hold an emotional promise, incentive trips and team building, inside a page structured to rank for a transactional query.
See the landing pageI wrote editorial content for the ACUVUE blog, a vision care hub for readers searching for answers about their eyes. Health topics raise the bar on accuracy, so each piece had to settle the question behind the query first and carry the SEO structure second.
Visit the blogUtilizing BigQuery and Looker Studio to identify high-volume trends and consumer intent: an example from the fashion industry.
Managing a massive dataset to find the "white space" in the high-street fashion market.
Bridging the gap between data-science and social media storytelling through advanced Prompt Engineering to create a data-driven Editorial Plan.
I co-designed the visual and marketing narrative of an AI-powered SaaS, in order to make advanced technology accessible.
To make a complex B2B AI tool feel simple and human.
My ApproachTranslating technical jargon into clear, user-friendly visual language.
Crafting intuitive information flows (UX Writing & Visual Hierarchy) to educate users on how to use AI effectively.
Demonstrating the ability to take a sophisticated tech product and communicate its value simply, a core skill for driving adoption in app-based coaching.
I mapped "Home Restyling" search behavior to the narrative arc, ensuring the creative vision was grounded in real-world market demand and user pain points.
I led the SEO strategy for the format, writing technical captions and metadata for YouTube, IG, and TikTok to maximize long-term visibility and Answer Engine performance (AEO).
Managed the multi-channel publishing ecosystem, ensuring that data insights informed the content hierarchy and delivery across all social touchpoints.
Moving from "content for the sake of content" to a structured narrative engine that builds authority and drives conversion.
My Role: I acted as the bridge, ensuring that high-end production was supported by a robust data infrastructure to drive compounding organic growth.
